Shopify App Store — Market Intelligence

Markets

Every category ranked by demand, momentum and how open it is to a new app. Find room to build before it closes.

Open — fragmented, room to enterCrowded — many players, no winnerLocked — one dominant leader

Apps tracked

22,143

8,799 with reviews

Categories

/ 122Sorted — demand ↓

№	Category	Apps	Total reviews ↓	Rev / app	Top share	Growth 32d	New 1y	Rating
01	Product reviewsLocked	380	84,343	222	50%	↑ 2.6%	36%	4.8
02	Email marketingOpen	367	56,531	154	20%	↑ 1.3%	34%	4.7
03	MarketplacesOpen	211	55,490	263	27%	↑ 6.8%	21%	4.6
04	SEOOpen	839	38,698	46	14%	↓ 2.3%	60%	4.8
05	Product variantsOpen	327	33,178	101	14%	↑ 0.8%	35%	4.7
06	DropshippingOpen	553	30,385	55	19%	↑ 1.3%	26%	4.5
07	ShippingOpen	890	28,149	32	13%	↑ 1.0%	25%	4.7
08	Product bundlesOpen	265	25,031	94	19%	→ 0.2%	47%	4.8
09	Page builderOpen	315	24,332	77	23%	↓ 2.1%	40%	4.7
10	Upsell and cross-sellOpen	531	23,444	44	17%	↓ 2.7%	44%	4.9
11	Loyalty and rewardsOpen	267	21,173	79	20%	↓ 1.7%	37%	4.9
12	DiscountsOpen	671	20,981	31	15%	↓ 1.2%	37%	4.8
13	SubscriptionsContested	110	18,330	167	43%	↑ 6.8%	45%	4.8
14	Pre-ordersOpen	83	18,007	217	19%	↑ 2.4%	30%	4.8
15	Currency and translationOpen	156	17,223	110	14%	↓ 2.5%	33%	4.7
16	ChatContested	703	16,224	23	34%	↓ 3.3%	52%	4.8
17	Cart customizationOpen	384	15,695	41	7%	↓ 1.9%	31%	4.7
18	BannersOpen	322	13,435	42	21%	↓ 5.6%	37%	4.8
19	AnalyticsOpen	986	12,720	13	15%	↓ 3.3%	49%	4.8
20	Affiliate programsOpen	209	12,362	59	29%	↓ 1.1%	33%	4.7
21	AccountingOpen	225	11,334	50	28%	↓ 1.3%	29%	4.7
22	Pop-upsOpen	234	10,388	44	9%	↓ 7.5%	35%	4.7
23	Badges and iconsOpen	240	9,898	41	15%	↓ 2.5%	41%	4.8
24	Invoices and receiptsOpen	316	9,427	30	28%	↓ 1.1%	43%	4.7
25	Navigation and menusOpen	105	9,149	87	24%	↓ 4.0%	30%	4.8
26	Stock alertsContested	154	9,148	59	41%	→ 0.0%	52%	4.8
27	Event bookingOpen	106	8,673	82	24%	↑ 1.8%	42%	4.7
28	Abandoned cartOpen	206	8,478	41	14%	↓ 4.3%	37%	4.7
29	AdsOpen	274	8,478	31	10%	↓ 4.7%	31%	4.6
30	FormsContested	134	7,217	54	32%	↓ 1.7%	37%	4.7
31	WholesaleOpen	118	6,372	54	18%	↑ 2.5%	50%	4.8
32	Delivery and pickupOpen	372	5,909	16	21%	↓ 2.5%	32%	4.7
33	Countdown timerOpen	136	5,884	43	26%	→ 0.1%	43%	4.7
34	Cookie consentContested	44	5,824	132	49%	↓ 1.7%	32%	4.8
35	Bulk editorOpen	309	5,818	19	22%	↓ 3.2%	52%	4.6
36	Digital productsOpen	85	5,753	68	19%	↑ 1.8%	34%	4.8
37	Pay laterContested	68	5,527	81	45%	↓ 5.7%	32%	4.8
38	Image galleryOpen	165	5,395	33	12%	↓ 1.0%	23%	4.7
39	Shipping ratesOpen	310	5,125	17	23%	↓ 3.4%	29%	4.6
40	Inventory syncOpen	386	5,019	13	22%	↓ 0.7%	20%	4.7
41	Inventory optimizationContested	358	4,891	14	39%	↓ 1.0%	49%	4.7
42	Pricing quotesOpen	131	4,812	37	14%	↓ 0.6%	42%	4.7
43	LegalContested	249	4,622	19	47%	↑ 5.2%	62%	4.8
44	Video and livestreamOpen	199	4,560	23	10%	↓ 5.8%	35%	4.8
45	Returns and exchangesContested	134	4,555	34	31%	↑ 1.9%	43%	4.9
46	Social proofContested	139	4,401	32	43%	↓ 4.1%	30%	4.7
47	Search and filtersContested	189	4,185	22	36%	↓ 7.6%	57%	4.7
48	Accounts and loginOpen	158	3,712	23	25%	↓ 3.4%	30%	4.7
49	FraudContested	176	3,693	21	41%	↓ 3.5%	52%	4.8
50	Mobile app builderOpen	97	3,637	37	24%	↓ 3.5%	26%	4.9
51	WishlistsContested	146	3,160	22	42%	↓ 5.5%	49%	4.8
52	Store data importerOpen	280	2,947	11	27%	↓ 5.7%	45%	4.7
53	Pricing optimizationContested	185	2,555	14	41%	↓ 2.2%	56%	4.8
54	Order limitsOpen	86	2,500	29	20%	↓ 1.5%	57%	4.8
55	Product comparisonContested	163	2,489	15	43%	↓ 1.8%	49%	4.8
56	Workflow automationOpen	271	2,416	9	8%	↓ 7.3%	50%	4.8
57	Order trackingOpen	182	2,408	13	27%	↓ 3.8%	34%	4.6
58	Checkout - OtherOpen	195	2,312	12	24%	↓ 4.6%	48%	4.9
59	Animation and effectsLocked	99	2,141	22	71%	↓ 4.6%	35%	4.8
60	Third-party logistics (3PL)Open	290	2,141	7	29%	↓ 2.9%	29%	4.7
61	Product display - OtherOpen	244	2,013	8	22%	↓ 0.6%	52%	4.8
62	Store locatorOpen	119	1,990	17	19%	↓ 2.7%	44%	4.8
63	Print on demand (POD)Open	211	1,960	9	17%	↓ 5.8%	26%	4.6
64	Image editorOpen	260	1,921	7	20%	↓ 7.1%	58%	4.7
65	SKU and barcodesOpen	56	1,716	31	25%	↓ 2.3%	48%	4.8
66	Design elements - OtherContested	154	1,676	11	45%	↓ 2.9%	30%	4.7
67	Product feedsContested	183	1,581	9	33%	↓ 9.0%	38%	4.7
68	Gift wrap and messagesOpen	42	1,555	37	23%	↓ 2.7%	36%	4.7
69	RetailOpen	92	1,528	17	25%	↑ 5.0%	36%	4.5
70	Order editingOpen	104	1,515	15	19%	↓ 7.9%	56%	4.7
71	Gift cardsContested	42	1,445	34	49%	↓ 5.5%	21%	4.7
72	Gifts - OtherContested	42	1,297	31	31%	↓ 2.9%	38%	4.8
73	Warranties and insuranceContested	54	1,092	20	41%	↓ 2.6%	33%	4.7
74	Anti theftOpen	74	1,035	14	28%	↓ 8.2%	24%	4.5
75	BlogsLocked	133	1,033	8	52%	↓ 4.8%	50%	4.8
76	Selling online - OtherLocked	88	1,022	12	63%	↓ 1.8%	60%	4.8
77	FAQOpen	82	1,012	12	20%	↓ 6.5%	43%	4.7
78	SurveysOpen	93	984	11	18%	↓ 9.1%	41%	4.8
79	CollectionsOpen	91	969	11	24%	↓ 8.1%	46%	4.6
80	DonationsOpen	72	938	13	23%	↓ 4.0%	19%	4.8
81	Security - OtherLocked	50	909	18	60%	↓ 11.0%	64%	4.8
82	Marketing - OtherOpen	183	776	4	24%	↓ 7.5%	60%	4.7
83	AccessibilityContested	66	772	12	36%	↓ 11.6%	48%	4.9
84	TaxesOpen	97	759	8	23%	↓ 0.9%	54%	4.6
85	Custom file uploadOpen	88	657	7	24%	↑ 3.3%	58%	4.8
86	Orders - OtherOpen	235	623	3	21%	↓ 7.8%	55%	4.7
87	Images and media - OtherLocked	158	621	4	52%	↓ 4.2%	52%	4.7
88	GeolocationOpen	75	617	8	21%	→ 0.2%	29%	4.5
89	Shipping solutions - OtherOpen	231	608	3	13%	↓ 4.7%	35%	4.8
90	Pricing - OtherOpen	66	572	9	28%	↑ 2.1%	47%	4.7
91	Giveaways and contestsOpen	39	569	15	25%	↓ 10.5%	38%	4.6
92	Payment experienceOpen	64	511	8	26%	↓ 1.0%	36%	4.5
93	SMS marketingContested	81	501	6	41%	↓ 15.0%	42%	4.9
94	HelpdeskContested	121	500	4	49%	↓ 18.7%	56%	4.8
95	Site optimization - OtherOpen	95	476	5	25%	↓ 9.7%	56%	4.8
96	MetafieldsContested	95	458	5	33%	↓ 9.7%	43%	4.7
97	Product contentContested	244	406	2	39%	↓ 6.0%	70%	4.9
98	3D/AR/VROpen	232	373	2	15%	↓ 3.1%	70%	4.9
99	Custom products - OtherContested	91	316	3	41%	↓ 1.9%	53%	4.7
100	Upsell and bundles - OtherContested	56	298	5	35%	↓ 6.0%	61%	4.9
101	Advertising - OtherOpen	85	281	3	29%	↓ 0.7%	66%	4.6
102	ERPOpen	131	246	2	23%	↓ 9.7%	47%	4.6
103	Payment options - OtherOpen	48	235	5	20%	↓ 8.9%	40%	4.7
104	Search and navigation - OtherOpen	47	226	5	27%	↓ 11.0%	43%	4.7
105	Web pushLocked	34	223	7	72%	↑ 2.3%	32%	4.7
106	Social trust - OtherContested	42	185	4	38%	↓ 2.6%	62%	4.8
107	Storefronts - OtherOpen	122	168	1	13%	↓ 16.0%	43%	4.8
108	Customer loyalty - OtherLocked	34	160	5	77%	↓ 6.7%	50%	4.7
109	Operations - OtherOpen	124	148	1	20%	↓ 10.8%	62%	4.8
110	Content - OtherContested	105	144	1	42%	↓ 2.7%	43%	4.9
111	Inventory - OtherContested	83	144	2	48%	↓ 7.1%	63%	4.7
112	Selling in person - OtherContested	31	128	4	41%	↓ 1.5%	55%	4.8
113	Promotions - OtherOpen	77	125	2	22%	↓ 5.4%	57%	4.8
114	Staff notificationsOpen	63	114	2	29%	↓ 10.9%	44%	4.8
115	Sourcing options - OtherLocked	46	78	2	71%	↓ 22.0%	41%	4.7
116	Notifications - OtherContested	34	70	2	37%	→ —	53%	4.6
117	Finances - OtherContested	36	68	2	32%	→ —	64%	4.4
118	Support - OtherContested	60	64	1	44%	→ —	73%	4.6
119	Returns and warranty - OtherLocked	15	59	4	75%	→ —	87%	4.5
120	NFTs and tokengatingLocked	13	30	2	70%	→ —	0%	4.6
121	Digital goods and services - OtherLocked	13	12	1	100%	→ —	31%	5.0
122	Internationalization - OtherLocked	10	2	0	50%	→ —	50%	5.0

Top share = % of category reviews held by its leader · low = fragmented, open to enterSnapshot · daily scan · velocity builds from our own scans